More patients.
Less guesswork.
Surge Lab is a full-service fractional marketing department built exclusively for surgical specialty practices. One point of contact. One integrated strategy. Measurable funded-patient results.
Our thesis
The creative doesn't just communicate. It selects.
Most agencies treat creative and media as two separate functions. One team makes the ad. Another team runs it. The targeting happens at the platform level (demographics, zip codes, income brackets).
That approach is increasingly obsolete. AI-driven platforms handle distribution better than any manual setup ever could. The question isn't where the ad runs. It's whether the ad does its job when it gets there.
The right creative attracts the right patient. It repels the wrong one. And it converts the qualified. For high-consideration surgical procedures, where a patient is trusting you with their health and significant money, creative that makes someone feel seen, understood, and safe is not a nice-to-have. It is the entire campaign.
That is what Surge Lab is built to do.
Creative-strategy first
Media placement is table stakes. The last human-controlled lever (and the one most agencies underinvest in) is creative strategy.
High-consideration verticals
Patients don't book dental implants from a banner ad. They book from trust, built over time through creative that speaks to their specific fear and hope.
Measured against funded patients
We don't count clicks or impressions. We count patients who have confirmed payment. That alignment changes how every decision gets made.
Results in practice
Numbers that reflect funded patients, not pipeline projections.
The data below comes from our pilot client, a dental implant practice in the Boise market, running Meta campaigns from March through June 2026. Funded revenue means patients who have confirmed payment or financing. Not leads. Not appointments. Money committed.
Confirmed payment or financing from patients directly attributable to campaigns
Funded revenue against media dollars only
Funded revenue against all fees, including production and management
Media budget deployed over the campaign window
Attribution is clean. Every funded patient is tracked from ad click to CRM via UTM parameters: no modeled estimates, no last-touch guesswork. We know exactly which dollars generated which revenue.
How we work
Your marketing department,
not a vendor you manage.
Our leadership team comes from 25+ years of combined experience in strategy-driven media production. Strategy is the backbone of every decision, and we own it.
Learn your practice
We begin by understanding your practice: its culture, how your team operates, what your patients look like, and what drives them to choose you. From there we layer in the economics (procedure mix, case values, patient demographics) and build KPIs around funded patient outcomes, not activity metrics.
Engineer the creative
The creative is not produced and handed off. It is engineered for a specific job. Every piece of video, copy, and design is built to attract a qualified patient, establish trust, and move them toward a consultation.
Deploy and distribute
Campaigns run across the channels that reach your patient (Meta, Google, TikTok, TV/OTT) while organic social builds consistent authority. Every touchpoint is UTM-tagged and tracked through to your CRM.
Report on what matters
Monthly reporting covers funded patient outcomes, channel performance, and what we're adjusting based on the data. No vanity metrics. No inflated pipeline numbers. Revenue that came in and why.
Exclusive per market, per vertical.
When Surge Lab takes on a Surge℠ partnership in your market and your specialty, we are fully committed to your growth. We do not work with your competitor down the street. That exclusivity is a structural part of what you're buying.
What we offer
An integrated marketing function, not a collection of vendors.
For full-service clients, we operate as a contracted in-house marketing team. One point of contact, one integrated strategy, one accountability structure.
Strategy & Growth
- Fractional CMO / growth partner
Contract-based in-house marketing leadership: strategy, direction, and accountability in one seat
- Paid media
Meta, Google, TikTok, and TV/OTT campaigns managed against funded patient outcomes
- Funnel & lifecycle management
End-to-end patient journey from first impression through confirmed case
- Web design, hosting & maintenance
Fast, conversion-optimized sites built and maintained so you never think about it
- SEO, AEO & GEO
Traditional search authority plus AI-answer discoverability as the search landscape evolves
- UTM attribution & reporting
Clean, campaign-level tracking from ad click to CRM, with monthly reporting you can actually act on
Creative & Content
- Video production
Short-form, long-form, testimonials, and educational, structured to fit your practice cadence
- Static & carousel ad creative
High-quality still and motion graphics engineered to stop the scroll and qualify the viewer
- Copywriting & brand voice
Messaging that speaks to what high-consideration patients are actually afraid of and hoping for
- Organic social management
Consistent, on-brand content distributed across channels to build authority and trust over time
- Graphic design
Visual identity and collateral that communicates the caliber of your practice
Who we serve
Built for surgical subspecialties.
We work exclusively within surgical specialty practices. That focus is not a constraint. It is the reason we understand your patient, your procedure economics, and the trust signals that actually convert high-consideration cases.
Dental Implantology
All-on-4, All-on-X, full-arch, and implant-supported prosthetics. High case values demand creative that builds trust before the consultation.
Oral & Maxillofacial Surgery
Jaw surgery, extractions, bone grafting, and related procedures. Complex care requires messaging that makes patients feel informed and confident.
ENT / Otolaryngology
Sinus surgery, hearing care, thyroid, and head & neck. Surgical ENT converts on education and credibility more than awareness.
LASIK & Refractive Surgery
Elective vision correction in a competitive market. Creative that addresses fear and communicates safety consistently wins.
Orthopedic Surgery
Joint replacement, sports medicine, and spine. Patients are in pain and comparing options, and positioning your practice as the expert choice requires precision.
Ophthalmology
Cataract surgery, premium lenses, and retina care. Patients choosing elective or premium options want a practice they already trust before they walk in the door.
Cardiovascular & Vascular Surgery
TAVR, peripheral vascular, and vascular surgery. High-acuity patients often come through physician referral, and marketing to both audiences matters.
Neurosurgery
Brain, spine, and peripheral nerve procedures. Patients facing neurological surgery need a high degree of confidence in their provider before they ever make contact.
Partnership models
Two ways to work with Surge Lab.
Whether you need a complete marketing department or targeted support for a specific gap, we have a model built for it.
Surge℠
A full-service Fractional Marketing Department: your contracted in-house marketing team. We develop KPIs and strategy in partnership with you, own the creative, deploy the media, and measure ourselves against funded patient outcomes.
- Full creative & content production
- Paid media across all channels
- Fractional CMO leadership
- Funnel & lifecycle management
- Web, SEO, AEO & GEO
- UTM attribution & monthly reporting
- Exclusive (one practice per market per specialty)
Individual services
Each component of our stack is available individually on a non-exclusive basis. Ideal for practices with an existing agency relationship that need targeted support, or specialized capability that their current setup doesn't cover.
- Video production & photography
- Ad creative (static & motion)
- Copywriting & brand voice
- Web design & development
- SEO, AEO & GEO
- Organic social management
Note: where a Surge℠ partner exists in a given market, paid media management, funnel services, and search optimization are reserved for that partner's vertical.
Talk about a la carteGet in touch
More patients.
Less guesswork.
If you are a surgical specialty practice looking for a marketing partner who understands procedure economics, patient psychology, and what actually moves funded cases, we would like to talk.
Tell us about your practice and what you're trying to grow. We'll let you know whether we're a fit and whether your market is available.